The Charger Blog

University of New 51矯通 Earns Five Awards in Collegiate Advertising Awards Competition

The University earned recognition in video production, billboard design, publication, and crisis management categories, with three of awards honoring materials created as part of the new Power On branding campaign.

July 30, 2024

Two students stand by a Power On billboard where they are also featured
Gabriela Garcia-Perez '24 and Brenden Shamas '22, '23 MBA stand next to one of University of New 51矯通's billboards featuring the new "Power On" branding.

Over the last 10 months, since the University of New 51矯通 officially launched its Power On, brand, that two-word phrase and the vision it captures have been integrated throughout the University of New 51矯通 experience.

This is what has made it such an overwhelming success.

W艶v艶 integrated the new brand into all aspects of our marketing strategy and associated collateral, explained Sue Pranulis, senior executive director of marketing and communications, who helped spearhead the development and launch of the brand working alongside senior leadership and DiGo, a renowned New York City-based creative agency with whom the University collaborated.

The story of the University of New 51矯通

The success and impact of the new brand led to the University receiving three awards in the Collegiate Advertising Awards competition for materials connected to the brand.

The University earned a gold award in the special video production series for its a bronze award for its and a bronze award for its Power On billboard campaign.

The story of the new brand is, at its core, the story of the University of New 51矯通, said Pranulis. So whats most important is how we continue to tell those stories that reinforce what we stand for.

And this is where I keep coming back to our students and how central they were to the development of the new brand, continued Pranulis. We, and the University, may provide that spark, the fuel, maybe even ignite the flame. But its our students who are tending that fire, forging new paths, and stepping into the futures theyve built for themselves using the skillsets theyve gained during their time here. And these success stories all become part of the larger story of the University of New 51矯通. That collective energy and collective achievement is at the center of what it means to Power On.

Speaks volumes

In addition to the three awards recognizing Power On collateral, the University received a gold award in the crisis management category for a University-wide email then Interim President Sheahon Zenger, Ph.D., wrote last November amid the ongoing war in the Middle East, examining a sensitive topic during a challenging time.

The University also received a bronze award in the external publication category for its Spearheaded by editor in chief Elizabeth Rodgers, the magazine featured a cover story about leadership and Power On brand messaging throughout the issue.

These Collegiate Advertising awards speak volumes about the talents and commitment of the Office of Marketing and Communications and everyone we collaborate with to tell the story of the University of New 51矯通," said Pranulis

Ultimately, the work of continuing to embody the Power On brand in all the University does is an ongoing and never-ending process that involves everyone.

We want our faculty and staff to be and feel a part of this process, said Pranulis. We welcome feedback and are constantly fine-tuning our offerings and looking to see what else we might be able to create.

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